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Volume :15 Issue : 57 1997      Add To Cart                                                                    Download

Direct Satellite Broadcasting in Asia and the Middle East: History and Implications

Auther : Jamal J. Al-Menayes

Over the past decade Direct Broadcast Satellites (DBS) have become the standard means for delivering radio and television programs around the world. Rapid technological developments have made DBS receivers acessible to the ordinary individual in many regions, including the developing countries of Asia and the Middle East. This allowed citizens of these countries to be exposed to a large variety of programming as an alternative to the usually drab material offered by national, government run broadcasters. While this might have represented a welcome change to the average person, it introduced myriad serious policy issues to the governments concerned. This paper traces the historical development of DBS technology, and identifies the major players in the Asia and Middle East media market, including STAR TV, MBC, and Orbit. In addition, it attemps to illuminate some more serious policy issues and challenges, including the free flow of information, national sovereignty and regulation of DBS transmissions, and suggests possible directions for future research.

 

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