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Volume :32 Issue : 128 2014      Add To Cart                                                                    Download

Interpretative Communication Books-Persuasion The Message "almo'aklh ethics" Model (in Arabic).

Auther : Youssef Ismail

The research links two correlative precepts in Arabic literature, "modern criticism" and "the traditional text". The first is considered as a procedural means to produce texts which are in parallel with the readable texts, while the second is a fulfilled matter which is condemned, by impressionist opinions, to death, stability and emotional bias, in two words : "for" or "against the text". The research was based on two elements in its cognitive composition:
1 - The production of a critical and methodological knowledge in reading the text.
2 - The incitement to reread the traditional text in order to produce a certain critical and scientific knowledge from it.
The research included in its structural framework the theoretical need to clarify the theoretical standards in the eloquence of persuasion and critical analysis (structure), under the title of "the message from the language of communication to the eloquence of persuasion"

 

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