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Volume :46 Issue : 178 2020      Add To Cart                                                                    Download

Uses and Gratification of Social Networking Sites (SNSs) among Young Omanis.

Auther : Dr. Hafidha S. Al-Barashdi - Dr. Said S. Aldhafri

The Goal of the Study: To investigate the Gratification achieved by the use of SNSs among young Omanis.
Study Methodology: The study used the descriptive methodology.
Sample of The Study: The study was applied on a sample of 550 young men and women from the Sultan Qaboos University (295 male and 255 female) who answered a questionnaire designed by the researchers.
Study Results: The study showed that the order of favorite networks and applications of social networking among young Omanis was as follows: WhatsApp, Instagram, Twitter, Google+, and Facebook. The most important uses of social media are for the purposes of: social, cultural, commercial then business. More than one-third of the study sample (37.9%) use social media for more than 3-4 hours per day. The most important topics that are exchanged by the Omani youth through social media are social human communication, religious topics, weather news, political issues, work, and trade. As for people young Omanis communicate with, they are:  friends, co-workers, family members, relatives, neighbors, and acquaintances.
Study Conclusion: Results showed that the most important gratifications for using social media were seeking information and entertainment, then came social interaction and self-expression. Freedom and privacy were followed by self-developing and feeling safe and finally came self-identity and conforming to peers. There were statistically indicative differences between the two genders (for the favor of the males) in realizing gratifications by using social network sites in order to acquire information and entertainment, maintaining freedom and privacy.

Keywords: SNSs, Uses and Gratification Theory, Young Omanis.
 

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