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Volume :46 Issue : 3 2018      Add To Cart                                                                    Download

The Effect of Soft Diplomacy in Enhancing Kuwait-China Relations: Case Study of the Trends of a Sample of Kuwaiti People

Auther : Hamed Al Abdullah Hassan Gohar Ali A. Dashti

This study aimed to examine the status of Kuwaiti-Chinese relations based on the main concepts of media and soft diplomacy, according to the modern functionalism theory by David Mitrany. Historical and functional approaches, as well as a survey study have also been used. The study depend on the results of a questionnaire distributed to (619) Kuwaiti citizens of both sexes regarding their views on the role of media and soft diplomacy in promoting Kuwaiti-Chinese relations. The results of the analysis, using Cronbach's alpha test, Levene's T-Test and Regression analysis, showed that the Kuwaiti-Chinese relations were strong from the point of view of Kuwaitis at various political, economic and cultural levels. It also reflected the desire of citizens to understand the Chinese culture and to visit China. The study concluded necessity to activate the role of the Chinese media and its popular diplomacy in promoting the relationship between the two countries, focusing on the youth groups. Activating the role of the Chinese Embassy in Kuwait is also highly encouraged.  Promoting tourism between the two countries, holding artistic and literary festivals, and most importantly justifying China's official positions on the issues of the region through local media and social media.
Keywords: Foreign Policy, Soft Diplomacy, Media and Mass Communication, Public Opinion, Kuwait-China Relations.

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