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Volume :48 Issue : 2 2020      Add To Cart                                                                    Download

Content Analysis of Egyptian Proverbs in Light of Schwartz's Basic Values Model

Auther : Hesham H. Alasale

 This research is one of the topics of cultural psychology. It aims to identify the basic values included in the Egyptian proverbs.
Methods: The procedures of the research included content analysis of 1745 proverbs from the "Egyptian Proverbs" book, published in 1949. The proverbs content was analyzed in light of Schwartz's basic values model.
Results: The results of the study revealed a representation of proverbs for basic values. However, their representation and prioritization ratios differed from what is common in contemporary cross-cultural research.
Conclusion: Proverbs are useful for revealing cultural particularities.
Keywords: Cultural Psychology, Basic Values Model, Proverbs.

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Aug 09, 2020

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