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Volume :48 Issue : 2 2020      Add To Cart                                                                    Download

Uses of New and Traditional Media and their Potential Effects: An Exploratory Study on a Sample of Arab Citizens

Auther : Abdulrahman M. Alshami

This study investigates uses of new and traditional media and their potential impact in the age of instant information.
Methods: Four hundred respondents from different Arabic-speaking counties, aged between 20 and more than 50 years comprised the sample. A three- part questionnaire was used as the main research tool consisting of 1- basic information of the respondents, 2- 14 questions, covering average use of Social Media Networks (SMN), intensity, respondents' activity, their confidence in content published on these platforms, and their impact on television exposure. The third part: a scale consisting of 18 sentences to figure out attitudes of the respondents towards SMN as a means of instant communication, and its potential effects on: cognitive, emotional, and behavioral aspects. Data entered and analyzed by the statistical software SPSS (version 23). Results: Major findings showed that more than half of respondents used WhatsApp and Facebook on a regular basis, with average daily use of more than two hours. Respondents' activities included reading posts on Facebook and Twitter, sending messages via WhatsApp and watching videos and other materials received via outlets of SMN. It was found that SMN had an impact on their exposure to television thus, their attitude towards SMN was found to tend to be positive. Cunclusion: Social Media Networks achieve the concept of instant communication for their uses and that despite of their importance, respondents' confidence in what is published or broadcast on instant messaging systems is still not high.
Keywords: New Media, Traditional Media, uses, effects, Arab audience, Social Media Networks, Facebook, WhatsApp, Twitter.

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Aug 09, 2020

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