Kuwait-University-Journal-of-Law-header
Search
Journal of Law

Previous Issues

Advance Search
Year : From To Vol
Issue Discipline:
Author

Volume :48 Issue : 3 2020      Add To Cart                                                                    Download

The Relationship of Yemeni Audience to Local Television Drama and its Impact on Perception of Social Reality (A Field Study)

Auther : Mujeb Alshumeri

Objective: : This study aimed to explore the relationship between the Yemeni audience and the local TV drama, and it's role in shaping the social reality of the Yemeni audience based on the basic assumptions of cultivation theory in the Yemeni social context. Methods: It is a descriptive study based on a survey for a random sample of the general Yemeni audience in both cities of Sana'a and Aden, including (400) respondents of males and females using the questionnaire. Results: The study revealed that there is a high general viewing rate among the Yemeni audience for the local TV drama, but it is not intensive, characterized as seasonal and focused on social drama. The study also revealed that despite the existence of multiple motives for exposure to local TV drama, there is a general negative Attitude among the majority of respondents towards this drama.
Keywords: Yemeni audience, Local television drama, Exposure, Perception of social reality

Journal of Law
Journal of Law

You are Visitor No.

91972

Journal of Law
Journal of Law
Tell your friendsJournal of Law
Journal of Law

Last Updated

Aug 09, 2020

Journal of Law
Journal of Law
Journal of Law

Please enter your email Here to receive our news

Journal of Law