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Volume :48 Issue : 3 2020      Add To Cart                                                                    Download

Impact of Entrepreneurship Courses in Acquiring Productive Families Marketing Knowledge and Skills "Social Work Perspective"

Auther : Khawla A. Alsabti

Objective: The study aims to clarify the statistical significance differences level at 0.05 between the pretest and posttest degrees of marketing knowledge and skills of productive families in using websites concerning marketing. Methodology: The study applied the one group pre-post quasi-experimental design. The study population consists of productive families in Riyadh. The purposive sample consists of (14) productive families in Riyadh accessed from the "Bunyan Charity Society". A scale has been designed to the literature related to the training course: marketing via social media. The scale consists of two subjects (theoretical and applied training). SPSS Ver 23 is used to analyze the data of the study. The study used Cronbach's alpha as a measure of internal consistency and Paired Samples T-Test. Results: There is statistical significance differences level at 0.001 between pretest and posttest for the training course in marketing via social media regarding the theoretical part and the significant differences level of the pretest and posttest applied training is 0.000.
Keywords: Entrepreneurship, Productive families, Marketing, Strengths perspective, Social exchange theory.

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Aug 09, 2020

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